Motorcycle Manufacturer Uses Customer Feedback to Increase Engagement

An international motorcycle manufacturer was looking for a marketing strategy that would allow them to incorporate feedback from existing and potential customers into relevant sales offers. The company chose a marketing plan that leveraged data collected on potential and existing clients to create sales offers specific to what consumers identified as relevant. The company reported over 3,000 customers opted-in for additional gift offer and further engagement.

Document Type: 
Case Study
Paywall: 
Free

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