Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016

The 2016 holiday shopping season has come and gone, leaving us dissecting the results to help retailers drive greater m-commerce. Urban Airship took a look at the app statistics from 200 leading brands across the U.S. and U.K. to discern what the the mobile retail trends tell us and how they can be applied in preparation for holiday 2017. We explore messaging cadence and content, why targeting is best for results and — critically — the ROI that two organizations saw for their mobile messaging platform spend over the holiday shopping season.

Publication: 
Urban Airship
Author: 
Urban Airship
Document Type: 
Research
Paywall: 
Free

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