Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert

The average American adult spends 2 hours and 51 minutes on their smartphones daily and 79% have their phones within reach 22 hours each day.  Mobile now accounts for 60% of online shopping time. As brands focus on streamlining mobile checkout and Mobile Wallet options to increase conversions, marketers can take advantage of the time consumers spends with their mobile devices by engaging them in mobile messaging. Download our mobile marketing strategy guide to learn: How to acquire mobile phone numbers, engagement strategies for mobile shoppers, and mobile terminology, best practices and regulations. 

Publication: 
Listrak
Author: 
Megan Ouellet
Document Type: 
Research
Paywall: 
Free

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