Media Buyers in France See Changing Attribution Models as Risky

Media buyers face many tough decisions—long term gains vs. short term sacrifices, cost benefits vs. drawbacks, even how to measure whether a choice is successful. For media buying decision-makers in France, considering changing attribution models comes with its own set of barriers.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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