Marketing to Physicians in a Digital World

Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing messages at the point of care, when clinical decisions are being made.

Publication: 
The New England Journal of Medicine
Author: 
Manz, Christopher;Ross, Joseph S;Grande, David
Document Type: 
Research
Paywall: 
$

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