Marketing in Five Dimensions

Executive briefing: Computers, scanners, mobile and wearable technology have made it both easier and harder for companies to find their customers. Easier, because theres so much more data about consumer behavior; harder, because analyzing that data is a significant challenge (never mind deciding how to act on the analytics). Companies like Epsilon are stepping up to help businesses to figure out what the data tell them about their customers and what to do with that knowledge. In a conversation with Sam Ransbotham, Epsilons CEO Andy Frawley describes some of the hurdles his company jumps on a daily basis.

Publication: 
MIT Sloan Management Review
Author: 
Ransbotham, Sam
Document Type: 
Research
Paywall: 
$

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