Marketing Essentials: Strategic Options for MSP Growth in BPO and Application Services

This document helps marketing and strategy executives at marketing service providers explore options in business process outsourcing and application services. They need to evaluate growth opportunities; as cloud, mobility and emerging markets dominate, knowing which levers to pull is critical.

Publication: 
Gartner
Author: 
Singh, TJ; J. Sullivian, Patrick
Document Type: 
Research
Paywall: 
$

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