Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand Impact

Application strategies provide an opportunity to gain an instant presence with brands, but a lack of robust discovery services and fragmentation in mobile OS platforms calls for a diverse approach. We describe three such strategies to assist those managing brand impact in the consumer market.

Publication: 
Gartner
Author: 
Blau, Brian
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.