Marketing Essentials: Optimize Your Campaign to Go Viral

Stories of marketing campaigns that reach millions of people over social networks at a fraction of the cost of traditional media has marketers asking, "How do I do that?" Marketers can use this research to learn how to stack the odds in their favor.

Publication: 
Gartner
Author: 
Fouts, Richard; Addy, Rob
Document Type: 
Research
Paywall: 
$

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