Marketing Essentials: How to Engage the Blogosphere in Media Relations Programs

Stories that begin in the blogosphere can seep into mainstream media in an instant. This has marketing executives and their media relations teams both excited and concerned. It's a trend that is here to stay, and CMOs must adapt. We explain how.

Publication: 
Gartner
Author: 
Fouts, Richard
Document Type: 
Research
Paywall: 
$

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