Marketing Essentials: Four Ways to Strengthen IT-Based Quantitative Consumer Research Using the Internet and Mobile Devices

The popularity of IT among consumers has created new opportunities for market researchers. This report examines four IT-based data collection methods for quantitative market research and outlines how to choose the most appropriate method for different research objectives.

Publication: 
Gartner
Author: 
Scott, Fenella; Escherich, Meike
Document Type: 
Research
Paywall: 
$

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