Marketing Data Yields Accurate Decisions for SMBs Worldwide

There’s no question that professionals at small and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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