Marketers Struggle to Map Multichannel Customers' Journeys

According to research from Signal, this kind of fragmented data collection can seriously hinder marketing efforts. More than six in 10 marketers worldwide surveyed in March 2015 said it meant their marketing measurement was incomplete, and a similar number noted that it prevented them from doing the kind of personalization they hoped for. Meanwhile, 35% admitted it meant they simply did not understand the customer journey.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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