Market Insight: Retail Industry Primer, 2013

Retailers have entered a time of transformation, driven by mobile and social strategies. Vendors can grow revenue with portfolios focused on innovation and expanded messaging to capture the chief marketing officer's increased influence. This is an update to the primer published in 2012.

Publication: 
Gartner
Author: 
Roster, Jeffrey
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.