Market Insight: Conversational Commerce — Hype or Reality?

Messaging platforms and virtual personal assistants are becoming increasingly important as a way for brands to reach out to customers for marketing and sales purposes. B2C marketing managers should start working on how to use messaging platforms and VPAs to enhance the customer experience.

Publication: 
Gartner
Author: 
Ekholm, Jessica; Mullen, Anthony
Document Type: 
Research
Paywall: 
$

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