Making The Case For Interactive Attribution In Your Organization

Interactive attribution is a key measurement strategy that provides a deeper understanding of the contribution of each digital marketing contact along the customer journey. By using attribution, marketers can improve efficiency and boost performance across the digital ecosystem and beyond. But many organizations have yet to adopt attribution. This report will help you build your case to adopt interactive attribution in your firm and address the internal questions and challenges that frequently get in the way of employing attribution.

Publication: 
Forrester Report
Author: 
Osur, Ari; Riley, Emily; Komar, Elizabeth
Document Type: 
Research
Paywall: 
$

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