Magic Quadrant for Digital Marketing Analytics

CMOs and other marketing leaders are asking their analytics teams to provide deeper cross-channel insights that span a wide range of marketing and advertising activities. Digital marketing analytics providers are responding with broader, more flexible and advanced platforms. This Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants.The Gartner Magic Quadrant (MQ) is the brand name for a series of market research reports published by Gartner.

Publication: 
Gartner
Author: 
Kihn, Martin; Sarner, Adam; Frank, Andrew; Newbold-Knipp, Kirsten; Eubanks, Christi
Document Type: 
Research
Paywall: 
$

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