Location-Based Marketing in Retail Roundup

Learn where retailers can place location-based digital ads with offline objectives, why technologies like geolocation and customer ID still need work, how beacons can play a role in store perimeter marketing, and how Bloomingdale’s and Snapchat are getting shoppers to the shelves

 

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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