LinkedIn Lives Up to Its B2B Reputation

Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content, the highest usage rate and 6 percentage points above second-place Twitter. Facebook, which often dominates every social ranking, came in third (84%). LinkedIn was also the most effective for content distribution, garnering 63% of responses, compared with 55% for Twitter and 32% for Facebook.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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