Jewelry Company Increased Awareness with Catalogs

A jewelry company operating for more than 50 years currently has over 3,000 stores across the U.S. and United Kingdom. The company wanted to increase awareness about an expanded product line, so they conducted a test using catalogs to market the brand. The test resulted in increased sales and the adoption of catalogs as a permanent marketing tool.

Document Type: 
Case Study
Paywall: 
Free

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