It’s Time To Separate “Social” From “Media”

Paid advertising now accounts for 83% of marketers’ social spending — and most companies hand their social ad budgets to social marketers. But they’d be wiser to let their media buyers handle the social ad budget instead. This report details why media teams generate better results from social ads than social teams do, and shows marketers the best way to divvy up their social ad budgets

Publication: 
Forrester
Author: 
Elliott, Nate; Joyce, Richard
Document Type: 
Research
Paywall: 
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