Interactive Technology Used to Improve Bottled Water Sales

Nestle Waters Direct, Inc. began its bottled water business in 1976; it currently has 29 facilities across North America. As prospective consumers were moving towards online marketing channels, Nestle Waters sought to update their marketing plan. The company decided to integrate digital mail and online technology for a multi-channel marketing approach. The result was increased phone orders and a significant increase in customers who clicked through to the company’s acquisition web page.

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