Insurance Agency Increased Revenues through Use of Direct Mail

An insurance agency with offices located across the country wanted to increase their agent’s use of a partially reimbursable direct mail marketing program. The agency used direct mail to market on behalf of agents not participating in the reimbursable program. They also offered specialized mailing lists to agents who had previously participated. The marketing campaign grossed over $7 Million in written insurance premiums.

Document Type: 
Case Study
Paywall: 
Free

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