Instagram Advertising: What Marketers Need to Know

Instagram will soon carry a lot more advertising. Direct-response buttons, an API for ad buying and Facebook-style targeting capabilities will give advertisers new ways to buy and will lead to rapid increases in ad spending on the photo-focused social network. eMarketer forecasts Instagram will have $595 million in ad revenue this year, rising to $2.81 billion in 2017.

 

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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