Innovate Interactive Healthcare Marketing Without Rocking The Boat

Online healthcare marketing is a big opportunity; while interactive spending will grow rapidly over the next four years, the overall industry remains conservative in spend and innovation. Digital marketers across pharma, medical devices, over-the-counter (OTC), and consumer health must change to a customer-centric approach that uses flexible platforms so they can achieve scale quickly. Then marketers can use defined planning processes across the patient journey to take advantage of the opportunities for interactive marketing.

Publication: 
Forrester
Author: 
Ahrens, Darika; Riley, Emily; McDavid, James
Document Type: 
Research
Paywall: 
$

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