Influencer Marketing: All It's Cracked Up to Be?

More brands are including influencers in their digital marketing plans. Based on research released by Burst Media earlier this month, influencer marketing pays off. The digital advertising solutions provider looked at 48 influencer marketing programs for US advertisers across 15 industry verticals and used 662 influencers.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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