Improve With Simple Innovations

This report for interactive marketers provides our current recommendations for how to continuously improve your email marketing programs. By deploying content that renders at the time of open, applying device detection, and using in-email ad sales, you can improve email campaign performance and catalyze innovation in other interactive channels. This report is an update to "Emerging Innovations In Email Marketing," originally published on August 19, 2011.

Publication: 
Forrester
Author: 
VanBoskirk, Shar; Truog, David; Osur, Ari; Takvorian, Sarah
Document Type: 
Research
Paywall: 
$

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