How To Win Digital and Real-World Traffic with Local Reviews

Reviews are a key component of search marketing today. Consumers rely on reviews to make purchase decisions, and search engines emphasize ratings and reviews to deliver the most relevant user experiences. These changes in consumer behavior and search have implications for search marketing, and brands need to realign their marketing efforts accordingly

Publication: 
Yext
Author: 
Jay Baer; Daniel Lemin
Document Type: 
Research
Paywall: 
Free

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