How Software Is Eating Video Ads And, Soon, TV

Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and consumer viewing hours of online video continue to rise, marketing leaders must upgrade their planning and media-buying approaches to execute cross-screen video advertising campaigns effectively. Read this report to understand the future evolution of the video and TV advertising landscape and to identify the new skills and processes you need to excel at programmatic buying of your most expansive inventory.

Publication: 
Forrester
Author: 
Nail, Jim
Document Type: 
Research
Paywall: 
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