How to Measure Social Marketing ROI

Social marketing has passed experimentation and is expected to deliver tangible business results. The most advanced social marketers establish a correlation between social marketing activities and business outcomes, and use that knowledge to plan and prioritize marketing efforts.

Publication: 
Gartner
Author: 
Wilson, Jay; Polk, Jennifer
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.