How To Figure Out If Your Mailing Will Make Money BEFORE Mailing it

The article focuses on direct mail marketing. The author says that direct mail is one of the most effective methods to get new customers. According to him, mailing only a focused group of customers helps in saving costs. The author also explains how to calculate gross profit on the basis of customer orders and mailing costs.

Publication: 
Inventors' Digest
Author: 
Dobkin, Jeffrey
Document Type: 
Research
Paywall: 
Free

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