How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter

Forrester measured the Twitter activity of 30 North American financial services firms. We found that successful financial services brands on Twitter are proactive, multichannel, conversational, secure, and responsive. eBusiness and channel strategy leaders at financial providers — both those considering a Twitter initiative and those looking to improve their current Twitter efforts — can benefit from applying these lessons as they explore the best way to use this rapidly evolving channel.

 

Publication: 
Forrester
Author: 
Strothkamp, Brad
Document Type: 
Research
Paywall: 
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