How To Create A Social Depth Strategy

If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you must consider the optimal strategy that will help you achieve your marketing objective and should then determine the content creator, content origin, content type, and tactics that will best help you deliver it. This report will provide marketing leaders with a process to select the appropriate social depth strategy to successfully influence potential buyers through the consideration and purchase stages.

Publication: 
Forrester
Author: 
Celestre, Kim
Document Type: 
Research
Paywall: 
$

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