How Consumers Found Websites In 2012

As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks — overtook traditional traffic drivers like email and recommendations among US online adults. This report will showcase what resources drive site traffic and how marketers can apply this insight to create cross-device strategies.

Publication: 
Forrester
Author: 
Komar, Elizabeth
Document Type: 
Research
Paywall: 
$

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