Hitting the Mark 2017

Our eighth annual benchmarking report, Hitting the Mark, is here. Every year we evaluate the email marketing efforts of a sample of retailers and 2017 is our biggest and best yet. Not only did we extend the number of brands to 100, we also employed an advanced scoring mechanism that measured the ever-important customer experience. Get your copy for a look inside the minds of 100 global ecommerce brands, where we reveal both the winning techniques and the pitfalls from which you can learn. Key takeaways from the report: See how you stack up against the other brands in your sector, read in-depth write-ups about every company in our sample, discover the huge revenue opportunity being missed by 60% of retailers, and compare tactics between UK and US brands.

Publication: 
Dot Mailer
Author: 
Dot Mailer
Document Type: 
Research
Paywall: 
Free

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