The Growth Marketer's Guide to Email Metrics

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here's what you'll learn in this whitepaper: The pivotal metrics used by email marketers, engineers and executives, and industry-standard benchmarks for engagement, deliverability and performance.

Publication: 
Iterable
Author: 
Iterable
Document Type: 
Research
Paywall: 
Free

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