Grocer Increased Sales through Enhanced Coupon Circulars

Grocer Increased Sales through Enhanced Coupon Circulars

A regional grocery store chain with 400 plus stores wanted to increase coupon redemption rates, store traffic, and overall sales. They redesigned their existing coupon package to make it more appealing, delivering targeted offers based on loyal customers' buying habits and preferences. The grocer noted that gross sales had increased 6% within 2 months, and trends indicated they would continue to increase.

Document Type: 
Case Study
Paywall: 
Free

Comments (1)

  • anon

    I liked the one where the grocery store changed their coupon plan for the customers. I believe that all stores or chains of stores should have offers such as this. It would definitely increase their number of returning customers, thus helping the economy as well as the store owners and employees.

    Aug 16, 2017

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