A Global Perspective of Mobile Commerce

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study. This research will support the IAB’s continued thought leadership efforts around global mobile trends.

Publication: 
Internet Advertising Bureau
Author: 
Internet Advertising Bureau
Document Type: 
Research
Paywall: 
Free

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