Getting Ready for Marketing Attribution

In today’s complex B2B buying journey, not only does it take multiple marketing engagements to move a lead from acquisition to close, but most B2B sales transactions involve multiple decision makers and influencers within an account. This is where multi-touch attribution can be really helpful to understand and measure each and every touch point in the sales cycle. Here is our easy checklist to ensure accurate and actionable data as you get ready to make marketing attribution part of your marketing strategy.

Publication: 
Bright Funnel
Author: 
Bright Funnel
Document Type: 
Research
Paywall: 
Free

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