Getting Direct With Direct Mail

Getting Direct With Direct Mail

As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized world, some businesses have discounted the value of direct mail. However, recent research has revealed that overall engagement remains high, particularly among Millennials. Heightened engagement both with mail and new media provides opportunity for campaigns to reach consumers across multiple touchpoints, increasing impact.

Publication: 
United States Postal Service
Author: 
United States Postal Service
Document Type: 
Research
Paywall: 
Free

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