The Gartner Risk Treatment Model for Mobile Marketing

For digital and mobile marketers, failing to analyze mobile marketing risk will result in missed opportunity and/or unacceptable risk to the business. Risk management is a mature discipline that can be applied to determine how much mobile marketing risk is acceptable.

Publication: 
Gartner
Author: 
McGuire, Mike; E. Proctor, Paul
Document Type: 
Research
Paywall: 
$

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