The Future of Digital Video

The overall findings of the survey give publishers, buyers, planners and anyone involved with digital video a strong sense of what’s to come in the next six to twelve months.

•   BUDGETS ARE RISING:  One-quarter of total ad budgets are going to digital video, and this will increase
•   PROGRAMMATIC WILL DRIVE AT LEAST A THIRD OF SPEND
•   SOCIAL TO SURPASS VIDEO PLATFORMS AS TOP DISTRIBUTION PARTNER:  While video platforms are favored by 59% of all respondents, marketers rate social as by far the most important (65%)
•   LIVE STREAM IS ON THE RADAR AND IS LIKELY TO SEE INCREASED ADVERTISER INVESTMENT
•   BRANDED CONTENT TO FLOURISH—LEAST OPTIMISM FOR BANNERS
•   LESS WILL BE MORE…IMPACT:  Short-form video is most popular and use of micro video likely to grow
•   IN-STREAM AUTO-PLAY IS GAINING ACCEPTANCE

 

Publication: 
TMB
Author: 
Sutton, Rich
Document Type: 
Research
Paywall: 
Free

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