Furniture Retailers and Digital Commerce: Trends and Benchmarks

The home furnishings category encompasses home decor and products like bedding, flatware and curtains that are relatively inexpensive to ship and larger products like furniture, mattresses and rugs often associated with delivery surcharges, which are a factor holding back this sector online. That is changing, though, as pure-play online retailers like Wayfair and Overstock.com have grown in popularity and multichannel retailers like Williams-Sonoma and RH (formerly Restoration Hardware) translate catalog success to digital sales.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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