Fuel Supplier Expanded Customer Base through Postcards

Wholesale Fuels is a fuel supplier in Bakersfield, CA that offers 24 hour service, "keep full" programs, electronic tank monitoring, and a trained sales staff. The company looked to increase awareness about their business. They contacted a marketing expert and chose a direct mail campaign that reached almost 4,000 households. This marketing campaign resulted in a 500% return on investment (ROI) in its first year.

Document Type: 
Case Study
Paywall: 
Free

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