The Four Social Programs Every Marketer Should Study

In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond engagement metrics to deliver real business value. This report details the important lessons that marketers can learn from our 2014 winners.

Publication: 
Forrester
Author: 
Elliott, Nate
Document Type: 
Research
Paywall: 
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