Four Best Practices For Applying Through-Channel Marketing Automation

B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy and employ their through-channel marketing automation (TCMA) solutions to and with their channel partners. We culled through that variability to identify common elements of approaches that work best.

Publication: 
Forrester
Author: 
Harmon,Tim
Document Type: 
Research
Paywall: 
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