The Forrester Wave™: Cross-Channel Campaign

In our 26-criteria evaluation of cross-channel
campaign management (CCCM) providers, we
identified the 15 most significant ones — Adobe,
Emarsys, Experian Marketing Services, IBM,
Oracle, Pegasystems, Pitney Bowes, RedPoint
Global, Salesforce, SAS, SDL, Selligent,
SmartFocus, Teradata, and Teradata Marketing
Applications — and researched, analyzed,
and scored them. This report shows how each
provider measures up and helps B2C marketing
professionals make the right choice.

Publication: 
Forrester
Author: 
Warner, Rusty
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.