Forecast: Mobile Advertising, Worldwide, 2008-2015

The mobile advertising market is set to grow by $19 billion between 2010 and 2015, driven by the fast adoption of smartphones and media tablets. For advertisers, the opportunity lies in targeting their audience in a very specific way, and using mobile ads in their overall marketing campaigns.

Publication: 
Gartner
Author: 
Baghdassarian, Stephanie; Frank, Andrew
Document Type: 
Research
Paywall: 
$

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