Follow Best Practices To Encourage Digital Money Management Use

Digital money management, often referred to as personal financial management (PFM), has not seen the adoption many digital banking executives had hoped for. This report looks at how eBusiness and channel strategy executives can drive use of digital money management by taking a systematic approach to understanding customers' needs, providing practical advice as part of a fun and easy-to-use money management experience, and using marketing and education to increase awareness and understanding. This report was originally published on May 10, 2013; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in January 2015.

Publication: 
Forrester
Author: 
Ensor, Benjamin
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.