Five Easy Improvements For B2B Financial Services Interactive Marketers

Business-to-business (B2B) financial services interactive marketers will likely feel the squeeze in 2012 as they look to deliver improved performance with limited budget growth. While this economic reality makes radical transformation of marketing organizations, planning processes, and technology infrastructure unlikely, B2B financial services (FS) interactive marketers can still improve their marketing maturity by focusing on low-hanging fruit such as stronger sales communication and better usage of existing tools.

Publication: 
Forrester
Author: 
Greene, Michael
Document Type: 
Research
Paywall: 
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